Who we are.
We are enthusiastic entertainment professionals. Realising dreams with an entrepreneurial spirit and a global network of rebels and makers. Our team is comprised of some of the most inspirational individuals from all corners of the industry.
Partnerships . Marketing . Commerce
Leading in global scale partnership deals
Took Sensation to 30 countries.
Made the first global dance event brandpartnership deal, Samsung presents Sensation in 18 countries.
Executive level positions
at Diageo, BAT and Red Bull.
Joined ID&T as CCO.
Creative . Experiential . Agency
Creator of a world leading music platform
One of the industry’s leading creative talents. Creator of a world leading electronic music platform.
Established the first global DJ concert & tour with Tiësto.
Responsible for some of the world’s most successful festivals; Mysteryland, Sensation, Tomorrowland .
Brand . Festivals . New Business
Two decades of festival director experience
New business director on
4 continents as a partner at ID&T.
Festival Director of Mysteryland, the worlds longest running electronic music festival.
Creator of Welcome to the Future festival and Director of ID&T International.
Lars in a nutshell -
'Everything is about value.'
Creating value before receiving value. And that’s exactly where the foundation of The Vectory is built on.
Lars compares entrepreneurs with professional athletes, where it is equally important to surround yourself with good people while dedicating your life to the company.
Enterprise . Entrepreneur . Business Architect
20 years in executive leadership in live entertainment.
MD of Universal/PolyGram.
Owner Solid Entertainment, managing talents.
Authors rights and ticketing expert.
General Manager The Vectory
Fan Engagement Specialist with proven track record in connecting brands with their target audiences in the Sports & Entertainment industry
Senior experience in building authentic partnerships between brands and celebrities (athletes & artists).
Former Athlete Brand Manager, responsible for managing global football stars.
Digital Football expert.