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OWN YOUR FUTURE

We are the game changers in sports. We future-proof sports organizations through innovative commercial strategies and sustainable partnerships.

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READY. SET—GO!

READY. SET—GO!

READY. SET—GO!

READY. SET—GO!

READY. SET—GO!

READY. SET—GO!

READY. SET—GO!

READY. SET—GO!

INNOVATION IS OUR GAME —YOUR SUCCESS IS OUR GOAL

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Star/p is a performance-driven collective that develops sports-related propositions you can own both physically and mentally (IP).

We don’t work for you but with you, as an integrated part of your team.

READY.

SET.

GO!

IMPLEMENTATION & TEAM PERFORMANCE 

We execute the strategy with precision, ensuring every step is monitored and continuously optimized. This way, we elevate your team to the next level—because performance is what drives us.

STRATEGY & PARTNERSHIPS

We develop a results-driven strategy: the Gameplan. By proactively targeting the market with tailored propositions, we secure deals that make a difference and ensure your partnerships thrive.

OBJECTIVES & ANALYSIS 

We dive deep into your current situation, analyzing your market position, competitors, and target audiences. Together, we set clear and measurable goals—no ambiguity, just concrete steps forward.

READY.

SET.

GO!

OUR

— GAME PLAN

/ WHAT WE DO

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We transformed the cup tournament into a spectacular and culturally relevant basketball event that has strengthened the NBB's (Dutch Basketball Association) brand identity. 

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With new commercial partners and guidance, we transition from a traditional sports federation to a marketing-driven organization. The goal? To create a lifestyle community.

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The most "entertaining" sports event in the Netherlands, driven by a new commercial strategy, a future-proof partnership model, and a unique fan experience.

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With a groundbreaking Gameplan and new IP assets, we make sports exciting again and boost commercial revenue.

DON'T CHANGE, ADD TO THE GAME

/ OUR CLIENTS

STRAIGHT TO
THE GOAL

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PERFORM.

We increase commercial revenue and improve operational efficiency by becoming an extension of your commercial team.

PLAY.

We work closely with sports organizations and athletes to future-proof their commercial strategies.

PITCH.

At Star/p, we’re more than pioneers—we’re game changers. Our innovative strategies shake up the sports world and set a new standard.

OUR VISION

/ WHAT WE STAND FOR

THE GAME PLAN ARCHITECTS —
OUR CLIENTS.

/ GET IN TOUCH

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