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THE CROWN: BASKETBALL REVOLUTION
THE DUTCH BASKETBALL ASSOCIATION
CONCEPT DEVELOPMENT
COMMUNITY
ENGAGEMENT
BRAND
INTEGRATION
EVENT
ACTIVATION
LET’S GO!
DUNK
LET’S GO!
SLAM
SLAM
LET’S GO!
DUNK
DUNK
SLAM
LET’S GO!
DUNK
LET’S GO!
SLAM
SLAM
LET’S GO!
DUNK
SLAM
LET’S GO!
The Crown is the game changer for the Dutch basketball cup tournament. Together with the NBB, we are transforming this event into the most modern, culturally relevant, and entertaining basketball event in Europe.
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LET’S GET READY TO DUNK!
THE KINGS COURT
The Crown brings the basketball world to life with a thrilling draw, a spectacular opening ceremony, and exciting qualifiers. The highlight is the semifinals and final at the Ziggo Dome, famously known as The Kings Court. These days are filled with basketball, music, culture, and entertainment.
IMPACT
/ PERFORMANCE
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Greater visibility
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Consistently higher commercial revenue
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New IP format created
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Almost American-style fan experience during live basketball
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Positive PR for the NBB (Dutch Basketball Association)
EVENT ACTIVATION
Creating a spectacular and culturally relevant basketball event.
BRAND INTEGRATION
Strengthening the NBB's brand identity.
COMMUNITY ENGAGEMENT
Bringing the basketball world to life with music, culture, and entertainment.
CONCEPT DEVELOPMENT
Transforming the cup tournament into a modern event.
OUR APPROACH
/ OUR IMPACT
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