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FROM COURTS TO COMMUNITIES
THE DUTCH BASKETBALL ASSOCIATION
COMMERCIAL STRATEGY
COMMUNITY
ENGAGEMENT
BRAND
INTEGRATION
CONCEPT
DEVELOPMENT
SHOT
JUMP
LET’S GO!
JUMP
JUMP
LET’S GO!
SHOT
JUMP
SHOT
LET’S GO!
JUMP
LET’S GO!
SHOT
SHOT
LET’S GO!
JUMP
JUMP
LET’S GO!
In collaboration with the NBB, we have initiated the transformation from a traditional sports federation to a marketing-driven organization. Our goal? To create a lifestyle community. With our expertise and energy, we connect the federation with commercial partners and guide them in implementing this new commercial approach.
LET’S GET READY TO JUMP!
IMPACT
/ PERFORMANCE
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Consistently higher commercial revenue
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Greater visibility
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Improved operational efficiency
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Implementation of a new digital community platform
CONCEPT DEVELOPMENT
Strategic Gameplan and new IP assets (NBB Community Platform).
BRAND INTEGRATION
Connecting innovative brands with the federation.
COMMUNITY ENGAGEMENT
Creating the largest basketball community in the Netherlands.
COMMERCIAL STRATEGY
Increasing commercial revenue and visibility.
OUR APPROACH
/ OUR IMPACT
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