THE NEW STANDARD FOR BASKETBALL EVENTS
THE DUTCH BASKETBALL ASSOCIATION
BRAND INTEGRATION
COMMUNITY
ENGAGEMENT
CONCEPT DEVELOPMENT
EVEN
ACTIVATION
LET’S GO!
DEFENSE!
LET’S GO!
DEFENSE!
DEFENSE!
LET’S GO!
DEFENSE!
DEFENSE!
DEFENSE!
LET’S GO!
DEFENSE!
LET’S GO!
DEFENSE!
In collaboration with the Dutch Basketball Association (NBB), we transformed the traditional cup tournament into a modern and culturally rich spectacle. Through spectacular ceremonies and events at the Ziggo Dome, we strengthened the NBB's brand identity and engaged the basketball community in an unprecedented way.
LET’S GET READY TO RUM BLE!
WE REVOLUTIONIZE BASKETBALL
THE KINGS COURT
The Crown brings the basketball world to life with a thrilling draw, a spectacular opening ceremony, and exciting qualifiers. The highlight is the semifinals and finals at the Ziggo Dome, famously known as The Kings Court. These days are packed with basketball, music, culture, and entertainment.
THE CROWN: BASKETBALL REVOLUTION
The Crown is the game changer for the Dutch basketball cup tournament. Together with the NBB, we are transforming this event into the most modern, culturally relevant, and entertaining basketball event in Europe.
CONCEPT DEVELOPMENT
Transforming the cup tournament into a modern event
COMMUNITY ENGAGEMENT
Bringing the basketball world to life with music, culture, and entertainment
BRAND INTEGRATION
Strengthening the NBB's brand identity
EVENT ACTIVATION
Creating a spectacular and culturally relevant basketball event
OUR APPROACH
/ OUR IMPACT
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